Pocket like it’s hot – the best of both worlds

How do you market a microwaveable product to teens these days? After all, they surf the web both mobile and stationary and are less likely (banner blindness) to react on either your display advertisements or even print advertisements. Well, one very smart move is of course to hire Snoop Dogg and DeStorm to not only hit it off in the coolness department but also have an instant foot in the door with both Snoop Dog’s and DeStorm’s online followers. A perfect combination if one thinks about it. Online celebrities like DeStorm (check his youtube channel here) come with a ready and highly engaged audience, which thanks to digital marketing can be readily thought out before any placement or engagement takes place. Below’s video has been posted on the 10th of October, on the 11th it had a merely 2000 hits, let’s wait and see.

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