The music industry and many artists are undergoing a vivid transformation from top down content producers and mass entertainers to connecting on individual levels with fans. Some artists, such as Chamillionaire capitalize on digital marketing and gamification effects for a higher level of brand engagement, which is impressively shown in the following clip (extract from the 2012 gamification summit). Worth watching & very entertaining.
learnings from the clip:
> Authenticity counts
> Engage on personal levels
> Make the brand matter
> Budget isn’t the driver – creativity is