Direct Fan Engagement – what brands can learn from the music industry

The music industry and many artists are undergoing a vivid transformation from top down content producers and mass entertainers to connecting on individual levels with fans. Some artists, such as Chamillionaire capitalize on digital marketing and gamification effects for a higher level of brand engagement, which is impressively shown in the following clip (extract from the 2012 gamification summit). Worth watching & very entertaining.

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learnings from the clip:

> Authenticity counts

> Engage on personal levels

> Make the brand matter

> Budget isn’t the driver – creativity is

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