After my last blog post, I couldn’t resist to head out and get a bar of the ‘dare the be tender’ campaign bars.
My Objective: To get a dare to be tender bar to test the campaign
Hurdle 1: My quest quickly evolved into a treasure hunt. After I have hit various large retailers, I still couldn’t find a ‘dare to be tender’ bar. So I went online and wrote to Mondelez (through the campaign microsite’s contact form). Roughly 2 days later, somebody from Mondelez got back to me saying that they do not know distribution details but suggest to talk to a local store manager. Thanks Mondelez for that amazing and very helpful advice!
The Purchase: I finally found a retailer (Real) who had the bars in stock. Only a little queuing up and a 15 minute drive home was holding me off from experience the ‘dare the be tender’ claim of the campaign. So far, it was more a dare to believe experience.
Unboxing Premiere of the dare to be tender bar: