Contrasting many SuperBowl ads screening for $4m, Apple has yet again put a masterpiece out to view, not even 24 hours after the big event the entire advertising world has been waiting for.
Whilst Microsoft screened a similar ad during the SuperBowl, it missed to my taste a few crucial details. While Microsoft celebrates technology on a wide scale and only at times shows Microsoft tech in the picture, Apple celebrates its 30 year brand promise and continuously shows Apple products at work throughout the entire world. To top it off, the entire Apple clip was filmed by using only the iPhone 5s on a single day of filming (granted by having various crews around the world).
So it seems, not everybody finds the need to spend a couple of millions to air their message, or in contrast, if the message is good enough, it will be seen and heard on a lesser budget and thus a more ROI friendly way only hours later.
Adobe trumps the game of advertising with its post-SuperBowl sarcasm. As with their 2013 ad, Adobe yet again questions the effectivness of SuperBowl ad-spendings in a very funny and creative way. I’d say HOMERUN Adobe and MVP Apple are the winners of the 2014 SuperBowl ad-frenzy.