Tag Archives: Adobe

Why Adobe and Apple get what a few hundred million $ SuperBowl ads miss

Contrasting many SuperBowl ads screening for $4m, Apple has yet again put a masterpiece out to view, not even 24 hours after the big event the entire advertising world has been waiting for.

Whilst Microsoft screened a similar ad during the SuperBowl, it missed to my taste a few crucial details. While Microsoft celebrates technology on a wide scale and only at times shows Microsoft tech in the picture, Apple celebrates its 30 year brand promise and continuously shows Apple products at work throughout the entire world. To top it off, the entire Apple clip was filmed by using only the iPhone 5s on a single day of filming (granted by having various crews around the world).

So it seems, not everybody finds the need to spend a couple of millions to air their message, or in contrast, if the message is good enough, it will be seen and heard on a lesser budget and thus a more ROI friendly way only hours later.

Adobe trumps the game of advertising with its post-SuperBowl sarcasm. As with their 2013 ad, Adobe yet again questions the effectivness of SuperBowl ad-spendings in a very funny and creative way. I’d say HOMERUN Adobe and MVP Apple are the winners of the 2014 SuperBowl ad-frenzy.

Tagged , , , , ,

6 reasons why… forget it, this is just a funny ad from Adobe

Adobe claims a top spot in online advertising with their funny Super Bowl commercial (see below) and well, their “You can measure Social Media ROI ad”. In times of smart data (I still refrain from using the word big data to specify the use of data for decision making advantages), this should come as no surprise, yet as it seems, business schools (as I currently experience the no 1 ranked business school in Europe), marketers and organisations still avoid the ROI discussion and shift to the topic of online brand building. I particularly like how Adobe uses current stereotypical personas to play in their ads – which in my opinion should put 85% of today’s marketers (see their Super Bowl ad), advertising agencies and “consultants” to shame.

YOU CAN MEASURE SOCIAL MEDIA ROI…

YouTube Preview Image

 

Adobe’s Super Bowl commercial… wondering who the “winner” is now:

YouTube Preview Image

 

As always, if you made it this far, check out the Adobe blog for more – worth a visit.

Tagged , , , , ,