In this year’s Nielsen Consumer 360 Conference, one topic hit the mark in terms of futuristic outlook. Whilst many organisations and marketers are focusing on adopting the latest (some the earliest) web technology or even mobile technology; one must begin to ask what is next? How will customer centricity be shaped in the months or even years ahead and start building the organisation to be able to cater to these new game elements.
What does this mean for us marketers? Engage in strategic conversation, work today on tomorrow’s value chain setup, enhance customer centricity today to be able to set the tone tomorrow.
The clip below is a short excerpt from the conference and gives great food for thought.