With the holiday season approaching fast, and advertising budgets going crazy, brand exposures are at an all time high. It is obviously harder for each brand to leave a lasting memory nor to get much attention from customers. Yet, some creative marketing stunts deserve the later by showcasing creativity, contextual integration and on the spot execution. WestJet Airlines has surely gotten this right with their latest christmas surprise for some of their passengers.
Using digital channels, WestJet not only shares this stunt but gets also feedback from passengers and as it seems much earned media attention.