Tag Archives: super bowl

6 reasons why… forget it, this is just a funny ad from Adobe

Adobe claims a top spot in online advertising with their funny Super Bowl commercial (see below) and well, their “You can measure Social Media ROI ad”. In times of smart data (I still refrain from using the word big data to specify the use of data for decision making advantages), this should come as no surprise, yet as it seems, business schools (as I currently experience the no 1 ranked business school in Europe), marketers and organisations still avoid the ROI discussion and shift to the topic of online brand building. I particularly like how Adobe uses current stereotypical personas to play in their ads – which in my opinion should put 85% of today’s marketers (see their Super Bowl ad), advertising agencies and “consultants” to shame.

YOU CAN MEASURE SOCIAL MEDIA ROI…

YouTube Preview Image

 

Adobe’s Super Bowl commercial… wondering who the “winner” is now:

YouTube Preview Image

 

As always, if you made it this far, check out the Adobe blog for more – worth a visit.

Tagged , , , , ,

Who really won the Super Bowl ad frenzy

With millions spent on Super Bowl advertisements, agencies usually go crazy pre and post Super Bowl about who had the best creative, the funniest story, the most Youtube Clicks.

With the 4 million Dollar per ad on the big day, one could have done quite a bit online… see Digiday’s analysis.

1. Twitter Promoted Trending Topic (every day for a month): $4 million / $120,000 = 33 days

2. 8-day YouTube Ad Buy: $4 million / $500,000 = 8 days

3. 6+ Million impressions on Tumblr’s Radar: $4 million / $120,000 = 33 days

4. 50 million Forbes.com first-page interstitial ads: $4 million / $80 CPM = 50 million impressions 

YouTube Preview Image
Tagged , , , ,