Coke’s latest SuperBowl commercial has gone terribly wrong.
It has sparked some outrage amongst US residents and even made it into the media as in a very controversial way. Some news hosts claim US residents to be sparking a wave of racism with their pro US or US centric comments.
Without getting into culture or national interests, the question at stake however is, if the Coca Cola company has just wasted $4m in a spot that their target audience clearly did not appreciate. Whilst above’s news host does not seem to waste a second about why organisations place advertising but blames the audience for not being educated enough to understand the brilliance in messaging, it is fair to wonder, if an ad has failed when creating negative brand value.